"Family is the compass that guides us. They are our inspiration to reach great heights, and our comfort when we occasionally falter."

In 1987, brothers Billy, Jimmy, and Ed were helping with the family farm and feed business located in Kreamer, Pennsylvania when they saw an opportunity to expand into the poultry and egg industry. What became known as BJE Poultry has grown from a one-house poultry farm purchased in the late 80’s, to 85 grower operations that include local, family-owned farms that we have contracted with to grow our poultry.

From the beginning, our customers and growers have trusted BJE Poultry to produce an exceptional product. Our farmers take pride in their livestock and product, ensuring that best management practices are met and exceeded to achieve healthy flocks and premium products. These farms are in our local community, allowing our Certified Poultry Technicians (CPTs) to visit on a weekly basis. We want our customers to know the strictest standards of humane animal treatment, safety, and environmental sustainability are practiced at BJE Poultry.

We specialize in many of the services you may be looking for, such as specific weights, color, or feed programs, which include conventional, organic, ABF, NAE, Non-GMO, Certified Humane, GAP certified, and free-range animals. BJE Poultry is always looking for better ways to achieve and report on our growth to our customers and growers. We have invested in state-of-the-art software that allows us to be more productive with our flock's management and reporting.


Management Team

William Robinson

President & Chairman of the Board

Bill Robinson graduated from Middleburg High School and joined the United States Marine Corps. Upon honorable discharge as Sergeant, Bill enrolled at Penn State University, where he earned a degree in Agricultural Business Management. After graduation, Bill joined Kreamer Feed and began a storied career in the agricultural Industry. He has held leadership positions with several organizations in the industry, including the role of President for Blue Ribbon Poultry, BJE Realty, and Kreamer Feed, Inc. Community and industry involvement have always been Bill's passion. He has served on many Boards of Directors including Penn Ag Industries, the Penn Ag Poultry Council, Selinsgrove Community Foundation, Central Pennsylvania Workforce Investment Board, Susquehanna Bank, Swineford National Bank, and Pennsylvania Certified Organic. Additionally, he served his community as a member of the Selinsgrove Area School District Board. He has been married to Teri Robinson since 1985. They reside in Freeburg, PA on an organic poultry and crop farm. Bill and Teri have two adult daughters, Emily and Courtney. Bill enjoys fishing, traveling, vacationing in Puerto Rico, and most of all, spending time with his grandchildren, William and Lillian.

Edward Robinson

Vice President & Vice Chairman of the Board

Edward G. Robinson began his career at Kreamer Feed, Inc. manufacturing feed, delivering feed, and maintaining the feed mill through its maintenance department. In 1978, Ed assumed responsibilities in maintaining Kreamer Feed's trucking fleet at Kreamer Automotive, Inc. Presently, Ed carries out the day-to-day operations as the President of Kreamer Automotive, Inc. and also maintains his own farm, which he has had since 1989. Ed graduated from Middleburg High School and followed up his education studying Automotive Technology at Sun-Tech Career and Technical Center. Due to the demand for knowledge in the automotive and trucking industry, Ed also enrolled in the specialized Mack Truck School located in Allentown, Pennsylvania, where he graduated in 1978. Over the span of 15 years, Ed held the rank of Assistant Fire Chief at Kreamer Fire Department. Additionally, Ed is involved with the Kreamer Recreation Board where he served for several years. Ed also currently serves on the Globe Mills Cemetery Board. Ed and his wife Judy reside in Middleburg, PA. They have four adult children together, Georgina, Tiffany, Quinn, and Cyrus, respectively. Ed enjoys his car collection, traveling to his beautiful fishing cabin in Canada, and spending time with his beloved grandchildren.

Andy Reich

Vice President of Sales & Operations

Andy's prior roles with BJE have included Regulatory and Compliance Manager, Flock Placement Coordinator, and Field Service Support Specialist. His career in poultry started with Clarks Feed Mills in 1992, hired as a poultry service technician with no previous poultry experience and given one day to be mentored by the retiring service technician! Thankfully, there were numerous industry professionals that he was able to learn from at PDA, Penn State, and within the poultry industry itself. Andy is a graduate of Leadership Susquehanna Valley and of Selinsgrove Area High School, where he was involved in the Vocational Agriculture Program as well as the FFA. Andy is currently seated on the Penn Ag Executive Poultry Committee and American Egg Board. He is also a member of numerous industry organizations such as; Penn Ag, US Poultry & Egg, PASA, PCO, AEB, APPPA, the PA Farm Bureau, and NTF. Andy is an active youth-group leader at Hummel’s United Methodist church, is the head of various church committees, and is teaching an adult Sunday school class. Andy met his wife Melanie while she was a herdsman on a local dairy farm. They have two adult children, Tobias and Laura, who helped with the chores of milking dairy goats and tending chickens when they were young. Andy and Melanie continue to raise organic chickens on their farm with a few acres of crops. They enjoy hunting, fishing, kayaking, golfing and spending time with their family.

Jeanetta Ulrich


Jeanetta Ulrich is the Controller at Kreamer Feed, Inc. and BJE Poultry. For the past five years, she has held the Accounting Manager and Controller position at BJ&E and more recently, in early 2019, became the Controller for both companies. She holds a Bachelor of Science in Business Administration with a Minor in Accounting from Pennsylvania College of Technology and a Master’s of Business Administration in Accounting from the University of Phoenix. She has more than ten years of experience in public accounting, servicing clientele from a variety of industries, including agriculture. She serves on the Leadership Susquehanna Valley board, a charitable organization that provides leadership and educational programs to enhance community and organizational leadership. Her leadership credo focuses on preparedness and purpose; having a positive attitude, incorporating the democratic, servant, and task-oriented leadership styles in her daily routine. Jeanetta is a strong believer in continued learning and development of self. She enjoys spending time with her family and living with her husband on their family farm where she can enjoy her favorite farm animals, Jack- the donkey and Billy and Bob – the goats.

Ken Garber

Layer Production Manager

Ken has 45 years of experience working in the poultry industry! He worked for Longenecker’s Hatchery from 1974 thru 1994 when he joined Henninger Mills, where he worked in the broiler department for several years until he was asked to manage the organic broiler program for BJE Poultry. Ken is now managing the organic layer program. Ken also owned and operated his own broiler farm between 1988 and 2010. He now lives in Bainbridge, PA with his wife of 39 years, Nan. Together, they raised six children and now have seven grandchildren. In his spare time, Ken enjoys hunting, cutting and splitting firewood in the winter, and playing softball in the Lancaster County league.

Macie Whitsel

Compliance Manager

Macie has been with BJE Poultry since 2016, servicing layers, pullets, white and red broilers, and all of their specialty birds. She also created and manages the internship program, while also making sure all compliance requirements are met for PEQAP, Organic status, Animal Welfare, and the FDA. From Penn State, Macie has a Bachelor of Science in Animal Science Business Management and minors in both Agribusiness Management and Poultry & Avian Science. Macie grew up showing lambs and cattle in her local 4H and FFA programs. She knew her entire life that she was going to work with animals. She went to college for animal science, but didn’t know what to specialize in. By chance, her academic advisor was a huge poultry guy and she needed an independent study requirement fulfilled. Two research projects later, she was hooked on chickens! She met Bill Robinson, one of BJE’s founders, at a Penn State University scholarship dinner after accepting the William D. and Teresa L. Robinson Trustee Scholarship. One thing led to another, and today Macie is the Compliance Manager for all of BJE Poultry. In her spare time, she enjoys reading and volunteering with Susquehanna Service Dogs. She also loves to travel at every available opportunity!

Keith Flanders

Live Marketing Manager

Don Erb

Flock Placement Manager

Don Erb is currently the Flock Placement Manager working with various hatcheries and company/contract growers to ensure that chicks, keets, and poults are planned and placed correctly to meet customer orders. Prior to that, he was Compliance Manager, securing animal welfare and organic certifications for BJE’s animals. His poultry career started with Doris and George Robinson (D & G Farms) in 1972, harvesting chickens for meat production. This led to animal caretaking of beef cattle, table-egg layers, pullets, chicken and turkey meatbirds, and turkey breeders. He left Pennsylvania and went to North Carolina in 1985 to continue his work with turkey breeders at Cuddy Farms. Don remained in the turkey breeder industry until 2016, when he returned to PA to work with BJE Poultry. Don is involved with several charitable organizations including: The United Way, East Snyder Park, and the Juvenile Diabetes Research Foundation.  He is past President of St. Peter’s Lutheran Church in Shenandoah, VA and the Elkton, VA Community Little League. Don is a graduate of Middleburg High School in the Business Curriculum. He is a Certified Poultry Animal Welfare Auditor through PAACO (Professional Animal Auditor Certification Organization).  He is also a member of numerous industry organizations such as:  Penn Ag, US Poultry, PASA, PCO, OFA, etc. By his side most of his life is his wife Pam, who he met harvesting turkeys at BJE’s Dressler Farm 39 years ago! They have two adult children, Charles and Donnie. Pam and Don live on their organically managed Century Farm outside of Kreamer. They are very proud of the diversity on the farm and have recently rebuilt their bank barn. Besides their children and farm, they enjoy golfing, kayaking, and Penn State sports.

Palmer Simpson

Logistics Manager

In 1994, Gunnery Sergeant (USMC Ret.) Simpson arrived on the infamous yellow footprints on Parris Island, SC. He graduated recruit training in 1995 and moved on to the School of Infantry to complete Marine Combat Training at Camp Geiger in NC. Next, he reported to Naval Air Station in Memphis, TN to attend an Aviation Structural Mechanic Hydraulics course. While at the school, he was promoted to Lance Corporal. Following completion of “C” school, he received orders to HMM-166 at MCAS Tustin, CA in Dec 1995. While assigned there, Lance Corporal Simpson completed two deployments. He was promoted twice while at this command, to the ranks of Corporal and Sergeant. Following HMM-166, Sergeant Simpson received orders to MCAS Beaufort, SC for duty with Headquarters and Headquarters Squadron Search and Rescue. While at that command, he was promoted to Staff Sergeant in April 2001. In October 2002, Headquarters Marine Corps volunteered him for recruiting duty. He attended recruiting school in San Diego, CA and reported to Pittsburgh. In January 2004, he received orders to Miramar, CA for duty with HMM-165. During his time with HMM-165, Staff Sergeant Simpson did two combat tours to Iraq in support of Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF).  In October 2007, he reported to HMM-161, and filled the billet of a QAR. At this time, he completed another combat tour to Iraq in support of OIF. In May 2009, Staff Sergeant Simpson reported to Marine Transport Squadron One at Cherry Point, NC.  He was promoted to Gunnery Sergeant in July 2010.  At this point, he chose to do a lateral move to be an MV-22 Osprey Airframes Mechanic. In January of 2013, he deployed with the 26th MEU in support of Operation Enduring Freedom. 

Gunnery Sergeant (USMC Ret.) Simpson’s personal awards include: Navy/Marine Corps Commendation Medal with one gold star in lieu of second award, Navy/Marine Corps Achievement Medal, and the Good Conduct Medal, fifth award. Palmer is a Selinsgrove Area High School graduate and attended Penn State University in 2015.

After an impressive and honorable career in the United States Marine Corps, Palmer rejoined civilian life at BJE Poultry. Gunnery Sergeant Simpson’s skills in structure, leadership, and organization provide premium support to the Director of Live Operations (DLO) in order to improve processes and efficiency in catching and loading, trucking, marketing and poultry sales. Palmer ensures vehicles and equipment are following a preventative maintenance schedule to reduce equipment failures. 

Palmer is married to the former Lisa Sheaffer. Together, they have two beloved dogs and a beautiful home in the central Susquehanna Valley. They enjoy traveling, attending Penn State football games, and keeping physically active.

Sue Mainhart

Senior Production Accountant

Sue moved to Kreamer in 1991 from western New York, graduating from Allegany Central High School in 1985 and Olean Business Institute in 1990 with an Associate Degree in Accounting.  She started working at Moyer’s Agway in 1993 when the Robinsons purchased the store and started part-time at Kreamer Feed and BJE Poultry in 1997, moving to full-time shortly thereafter. She started working in the Accounts Payable department before transitioning to settlements for the growers! Sue has been married for 23 years to her husband Bud and together, they have a daughter, Hayley, and a son, Aaron.  She also has a stepdaughter, Ashley, and two grandchildren - Addison and Grace.  In her free time, Sue enjoys fishing, traveling, snowmobiling, candle making, and spending time with her family and friends